Katalyst for Khange
I encounter the term creative at work when the goin gets tuff and making difficult decisions sounds like "yes that is our organization's mission buuuut--I think were going to have to be realistic." (translation: status quo till we go down with the ship.

In truth creativity is a discipline to develop mastery of a given craft.

Here is a sample of creativity/mastery = a cool and (truly creative) site my friend Dave sent me.

It is the original rubber wrist band man Kevin the Katalyst --thanks Dave!

http://katalystconsultancy.com/katalyst.php