Funding Blog 101
The key concepts here are communications and creativity. In order to be relevant non-profits community organization need their own ROI or ROCI (return on community investment).

Good Philanthropy has not changed it's basic tenant -invest in sustainable change.
Yes -there is a need for emergency services
Yes - there have always been good community work with donations that are well spent
DO I believe the Trillion dollars "invested "in community work since the War on Poverty have a strong ROCI? NO WAY

Blogging is a cool tool, talking our walk is cool, team players are cool - programs are more visible to donors when they communicate the real stories of faliure and success. ("Truth Telling")

onPhilanthropy - Blogging as an Effective Fundraising Strategy